Stephen ClarkeNative Advertising
Updated: Nov 11, 2018
Consumers interact with native ads 20-60% more than traditional advertising.
Native advertising includes
in-feed ads on social networks
search and promoted listings that appear at the top or sidebar of your Google search results; and
content recommendations—articles that display below the article you just read, provided by a content discovery platform like Outbrain or LinkedIn.
If your budget doesn’t already include native ads, it’s time to make them part
of your strategy because they deliver 20-60% higher engagement than traditional display advertising, according to IHS Markit®, a global analytics firm.
Use them to add followers to your social networks and drive traffic to landing pages.
