Native Advertising

Consumers interact with native ads 20-60% more than traditional advertising.

Native advertising includes

• in-feed ads on social networks

• search and promoted listings that appear at the top or sidebar of your Google search results; and

• content recommendations—articles that display below the article you just read, provided by a content discovery platform like Outbrain or LinkedIn.

If your budget doesn’t already include native ads, it’s time to make them part

of your strategy because they deliver 20-60% higher engagement than traditional display advertising, according to IHS Markit®, a global analytics firm.

Use them to add followers to your social networks and drive traffic to landing pages.

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