Blog

Here are some interesting, informative and (mostly!) short articles and links on topics that relate to our services.

Search

How Ecommerce Stores Use Big Data


Here's an interesting article that summarizes some new research into how much e-commerce stores rely on data in their decision-making process and what challenges they face. The conclusion is that marketing data is under-utilized for two reasons:

  • Lack of a reliable solution to bring all the necessary information in one place to analyze;

  • Lack of the right data.


The article promotes the use of marketing dashboards to address these problems and is worth a read.

Clients include:

We are based in the Greater Vancouver area of British Columbia, Canada, with marketing partners on Vancouver Island and in the Okanagan Valley.

Business hours are 9am-5pm,

Mon-Fri, excluding public holidays.