How Ecommerce Stores Use Big Data

The link below outlines six points to explain how marketing dashboards can make the life of a marketer much easier (and also boost a company’s ROI).

Here's an interesting article that summarizes some new research into how much e-commerce stores rely on data in their decision-making process and what challenges they face. The conclusion is that marketing data is under-utilized for two reasons:

• Lack of a reliable solution to bring all the necessary information in one place to analyze;

• Lack of the right data.

The article promotes the use of marketing dashboards to address these problems and is worth a read.