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How Ecommerce Stores Use Big Data


Here's an interesting article that summarizes some new research into how much e-commerce stores rely on data in their decision-making process and what challenges they face. The conclusion is that marketing data is under-utilized for two reasons:

  • Lack of a reliable solution to bring all the necessary information in one place to analyze;

  • Lack of the right data.


The article promotes the use of marketing dashboards to address these problems and is worth a read.

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