Here are some interesting, informative and (mostly!) short articles and links on topics that relate to our services.


How Ecommerce Stores Use Big Data

Here's an interesting article that summarizes some new research into how much e-commerce stores rely on data in their decision-making process and what challenges they face. The conclusion is that marketing data is under-utilized for two reasons:

  • Lack of a reliable solution to bring all the necessary information in one place to analyze;

  • Lack of the right data.

The article promotes the use of marketing dashboards to address these problems and is worth a read.


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