Five key trends for CMOs
Updated: Nov 11, 2018
Here's an interesting article I received recently from the folks at LinkedIn Marketing.

It briefly describes five current trends:
Measurement is becoming more sophisticated
Account-based marketing (ABM) enables precision targeting at scale
Influencer marketing extends reach
Native advertising drives engagement
Video is the new content king
All five topics will have special significance for your social media strategy and are well worth reading.
