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Five key trends for CMOs

Updated: Nov 11, 2018


Here's an interesting article I received recently from the folks at LinkedIn Marketing.

It briefly describes five current trends:

  • Measurement is becoming more sophisticated

  • Account-based marketing (ABM) enables precision targeting at scale

  • Influencer marketing extends reach

  • Native advertising drives engagement

  • Video is the new content king

All five topics will have special significance for your social media strategy and are well worth reading.








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